Shopping Ads Project
Transform product searches into purchases with visually-driven Google Shopping campaigns. We showcase your products directly in search results, targeting high-intent shoppers with optimized listings that drive 5x more conversions than text ads.
1. Primary Project Goals & Results
Increase product visibility and drive sales for e-commerce brands
Key Features Implemented:
- Custom product feed optimization
- Dynamic remarketing audiences
- Competitor price monitoring
- Seasonal promotion bundling
- Mobile-first ad creative
- Local inventory ads integration
- Cross-device conversion tracking
- "Shop Now" call extensions
2. Performance Optimization Goals
Maximize ROAS and reduce customer acquisition costs
Advanced Tactics Deployed:
- Smart bidding (tROAS strategy)
- Margin-based bid adjustments
- Product segmentation by profitability
- Click share analysis
- Search query sculpting
- Holiday surge forecasting
- Multi-country feed localization
- AI-generated product titles
Results Achieved
For Fashion Retailer:
- 218% increase in product impressions
- 35% lower cost-per-acquisition
- 5.8x return on ad spend
- 22% new customer acquisition rate
For Electronics Store:
- 92% shopping impression share
- 40% higher conversion rate vs. search ads
- 15% average order value increase
- 3-day payback period on ad spend
