Marketplace Ads (Facebook)
"Accelerate social commerce sales by showcasing your products directly within Facebook's native Marketplace. Our targeted campaigns reach high-intent shoppers browsing for local deals, driving 3x more conversions than traditional feed ads.
1. Primary Project Goals & Results
Increase product discovery and purchases within Facebook's social ecosystem
Key Features Implemented:
- Localized inventory targeting (5km radius)
- Dynamic product catalogs synced with inventory
- "Available Now" badges for urgency
- Neighborhood-specific ad creative
- Messenger integration for instant inquiries
- Customer review highlights
- Video showcase ads in Marketplace
- Cross-posting to relevant Buy/Sell groups
2. Performance Optimization Goals
Maximize return on ad spend through social proof and behavioral targeting
Advanced Tactics Deployed:
- Lookalike audience expansion
- Price drop alert campaigns
- "Recently Viewed" remarketing
- User-generated content amplification
- Dayparting based on local engagement patterns
- Competitor customer targeting
- Lead form integration for complex products
- Urdu/English creative variants
Results Achieved
For Furniture Retailer:
- 185% increase in Marketplace inquiries
- 40% lower cost-per-lead than Instagram
- 68% showroom visit rate from leads
- 5.2x ROAS on promoted items
For Fashion Boutique:
- 92% message response rate
- 35% same-day pickup rate
- 22% average basket size increase
- 15% repeat customer rate
