Email Marketer
Engineer High-ROI Campaigns That Convert Subscribers into Revenue
Salary Range:
PKR 45,000 – 65,000 (Based on Skill Tier)
1. Role Description
Lead end-to-end email strategies for global brands—transforming inboxes into profit centers. You’ll architect automated journeys (welcome series, cart recovery, lifecycle campaigns) while optimizing performance through data-driven experimentation.
2. Core Responsibilities
Strategy & Automation
- Build segmented campaigns (behavioral triggers, dynamic content)
- Design Klaviyo/Mailchimp workflows with 300%+ ROI
- Ensure GDPR/CAN-SPAM compliance
Creative Execution
- Craft mobile-responsive templates (HTML/CSS)
- A/B test subject lines, CTAs & content blocks
- Personalize messaging for 50%+ open rates
Performance Leadership
- Track KPIs: Revenue attribution, list growth, deliverability
- Scale winning flows through audience segmentation
- Pioneer trends like AI-driven hyper-personalization
3. Your Expertise
Technical Skills
- ESP mastery (Klaviyo, Mailchimp, ActiveCampaign)
- HTML/CSS email development
- Conversion rate optimization (CRO)
- List hygiene & deliverability management
Analytical Excellence
- Advanced Excel/Google Sheets (Pivot tables, Looker Studio)
- Statistical analysis for A/B testing
- Search Terms Report forensic analysis
Strategic Mindset
- Behavioral email strategy
- E-commerce funnel expertise
- Brand voice adaptation
- Data-driven reporting (Google Analytics)
(Bonus: Shopify/WordPress integration experience)
4. Perks & Benefits
Growth & Tools
- 🚀 Fast-track to Email Marketing Lead
- 🎓 $500/year skill certification budget
- ✉ Klaviyo Pro + SendGrid access
Rewards
- 🏆 20% performance bonus
- 🏖 18 days leave + Eid bonuses
- 🏥 Health insurance (family included)
5. Our Culture
"We obsess over inbox impact—not inbox clutter. Here, you’ll turn transactional emails into memorable brand experiences with direct mentorship from Sadaf Afzal."